Set Release Strategy

  • Decide what to release.
  • Set objectives
  • What do you want to achieve with this release?


Budget Planning

  • What is your budget to record, produce and promote?
  • Consider fans funding options.


Record Highest Quality Music

  • Ensure you record your music to the highest standard ideally working with a known producer or engineer your comfortable with.

 

Collection Agencies

  • Register with collection agencies like ASCAP, BMI or Soundscan to ensure you get paid for any TV, radio, live plays


Audit & Critique

  • Critically review your online brand presence.
  • What does it say about you?
  • Apply the necessary charges.


Basic Assets Conceder URL Type

  • Logos, Website, Social Media Pages, HD quality pictures.
  • Apply a consistent style across all brand pages & website


Advance Assets

  • Create videos, produce release artwork & merchandise consider a variety of products at varying price points

 

Online Architecture

  • Review use of website, consider how they work together. Do you have a site for both fans & industry?

 

Distribution

  • Setup distribution to sell your music on key online music stores.
  • Allow sufficient lead times ahead of release.

Understand Audience

  • Use available analytics on, Facebook, YouTube to create a profile of your fans.

 

News Worthy

  • Create a story around the release. What makes it news worthy?
  • A new single is not a story unless you’re all ready a star.


Decide on promotion route

  • If budget allow look to engage PR experts & radio plungers. Alternatively rely on a DIY Approach.


Build a Contact Database

  • Use website to like MediaUK, Hypem, Followwonk, Unsigned Guide to build press and radio station contacts.


Promotional Plan

  • Plan how to promote your release date.


Promote

  • Set your release date * weeks ahead and start promoting your (on & off line) radio 7 live.
  • Promote again with continuous push to encourage fans to buy, download or share your content.